Head of CX
She has worked with many commercial and government clients including TfL, NHS, Bupa, Sony PlayStation, Vodafone, Savills, Battersea Power Station, GSK, British Gas, Channel 4, the Ministry of Defence, Lloyds, BAE Systems and Greyhound Buses.
CX is not real CX if it’s without insight, co-creation and validation. It’s vital to keep our practice evidence-based rather than using assumptions and best practice. It permits us to push new innovations as far as we possibly can whilst minimising risk