Think Tank - The BIO Agency

THINK TANK_

All the latest on what we’re thinking and doing, from thought leadership pieces to news and events, comments and conversations.

BIO / 3 days ago

From spenders to savers through behavioural science

Humans. With finances, as with so many other things, we’re often not very rational creatures, especially when it comes to...

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BIO / May 6, 2021

Seven reasons to carry out usability testing in 2021

User testing should be baked in to every stage of experience design, but when time is short and budgets are...

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BIO / April 29, 2021

When nudge becomes sludge

We’ve all heard about nudge theory, the art of creating choice architecture that uses tactics based on behavioural science to...

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BIO / April 13, 2021

Why digital tools will boost wealth management relationships

The last 12 months have been tough on wealth management businesses and their clients. At the top end of the...

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BIO / March 11, 2021

How Direct-to-Consumer models find success

Direct to consumer models are on a roll. From foodie options like HelloFresh, Graze and Pact Coffee to Birchbox and...

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BIO / February 23, 2021

Enabling customer self-service support during COVID-19 and beyond

In 2020 customer service teams across many sectors experienced unprecedented levels of pressure due to the COVID 19 pandemic. From...

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BIO / February 1, 2021

Consumer behaviour in a post-Covid world

Towards the end of January 2021, the Office for National Statistics published a report on the social impact of Covid-19 in...

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A Tech Mahindra Company

From spenders to savers through behavioural science

Seven reasons to carry out usability testing in 2021

When nudge becomes sludge

Why digital tools will boost wealth management relationships

How Direct-to-Consumer models find success

Enabling customer self-service support during COVID-19 and beyond

Consumer behaviour in a post-Covid world