Published Spring 2016
Find out what retailers need to consider to become profitable enterprises in a future digitally-integrated physical retail world.
Technology is overturning received retailing wisdom and established practices at an accelerating rate. It is changing how customers search, shop and pay and ultimately, their expectations of the retail experience.
This White Paper explores findings from an exclusive YouGov study of 2,100 consumers that illustrate attitudes to technology, shopping and the high street and suggests strategies that retailers can pursue in response.
- Exclusive consumer research
- Insights from leading industry figures
- How high street retailers can retain or grow their customer base with the right strategies and technology
- What today’s customers expect from retailers
- Personalisation and deeper engagement through data