Published Spring 2016

Find out what retailers need to consider to become profitable enterprises in a future digitally-integrated physical retail world.

Technology is overturning received retailing wisdom and established practices at an accelerating rate. It is changing how customers search, shop and pay and ultimately, their expectations of the retail experience.

This White Paper explores findings from an exclusive YouGov study of 2,100 consumers that illustrate attitudes to technology, shopping and the high street and suggests strategies that retailers can pursue in response.

  • Exclusive consumer research
  • Insights from leading industry figures
  • How high street retailers can retain or grow their customer base with the right strategies and technology
  • What today’s customers expect from retailers
  • Personalisation and deeper engagement through data
Related Articles_


BIO / March 12, 2020
Reimagine the football fan experience through digital

It’s official: aside from the dreaded VAR, new technologies are a big win for sports fans. It’s bringing new supporters into ...

/ February 9, 2020
Guest white paper: connecting the bottom line to customer experience improvement

Published Winter 2019IDC Technology SpotlightThe customer experience (CX) isn’t the responsibility of one single department. It goes way beyond individual ...


BIO / January 23, 2020
How digital technology is transforming healthcare for elderly people

The world population is aging. In 2017 there were 962 million people over 60, more than double the 1980 figure, ...