Published Summer 2018
Engaging tomorrow’s car buyer in the experience-led economy.
The experience economy has changed how and when people spend their money. With outright ownership of physical products declining, and consumer appetite for services and experiences growing, how do auto brands fit in?
We recently surveyed over 1000 people in the UK to find out what customers think about the car buying experience. The findings showed interesting behavioural shifts, and highlighted some gaps that need addressing.