We’re delighted to announce that BIO has received the Best Product & Service Innovation award and the overall Advance Product and Service Innovation award at this year’s British Interactive Media Association (BIMA) awards. The awards are the longest standing and the most prestigious digital awards in the UK, celebrating the digital work that pushes the boundaries of innovation, craft, and business impact. This year’s BIMA Awards ceremony took place on September 13th 2018 in London, where the digital industry’s elite competed for awards across a handful of categories.
The winning project focused on reinventing the air travel experience for British Airways’ passengers. With Brexit soon becoming a reality, the importance of building on the success of the UK aviation market and strengthening customer growth via improving airlines’ product and service proposition is more important than ever.
British Airways tasked us to shape the future of aviation with industry-first customer-led mobile service design solutions that better serve air passengers, aid NPS and increase BA’s competitiveness in the age of low-cost carriers. In only 14 weeks, we built new customer journeys, streamlined architecture and created several tools to enhance the passenger experience. We used BIO’s unique methodologies to rapidly develop a range of service innovations that resolve travellers’ major pain points – industry-firsts that have the customer experience at the heart of every moment and every trip.
BIO is a digital transformation agency consulting and delivering on customer experience-led digital innovation and transformation. We balance disruptive innovation, service enhancements and a scientific approach to ensure digital transformation drives business impact across a number of KPIs while meeting customer needs.
To find out more about our award-winning British Airways project, and gain insight on how we help world-leading brands redefine their customer experience, please visit our case study.