Future-proofing a global market leader_
The Challenge
In recent years the property industry has undergone serious digital disruption. New online-first agents entered the market, intent on elbowing out the traditional players through slick digital experiences and lower fees. Savills came to BIO knowing they could no longer rely purely on their name and long history.
The opportunity
Help Savills reimagine their business and up their game in terms of both the online experience and more far-reaching service transformation.
The Results
- A new web platform and transformation roadmap now driving change
- 65% increase in direct web enquiries
- 37% increase in traffic
- 58% increase in search visits
- Cited by Econsultancy as an example of digital excellence
- Cited by Google: best-practice CX in search
Case Study Video
Change today, change tomorrow_
We immersed ourselves in Savills’ business and culture through a BIO Hive, then strategised how we could transform their service, building it around the wants and needs of their commercial and residential customers. To do this we employed our Customer Experience Framework, carrying out detailed research including personas and journey maps.
Our ‘Change today, change tomorrow’ methodology then showed Savills how they could both make quick wins through transformation of the website, and play the long game, coming up with many exciting innovation ideas for future development.
BIO designed and delivered a brand new web platform with streamlined IA, vastly improved search functionality and a more welcoming tone while staying true to the Savills brand. In broader terms we reimagined Savills’ business through a customer-centric 5-year transformation programme, setting them on the path to sustainable revenue growth and future business success. As the website rolls out to all 62 markets new initiatives will follow.
Reimagining Savills through designing and delivering a brand new web platform_
Let’s make something happen_
We love collaborating with ambitious brands and people. Drop us a line to see how we can help.
London_
The BIO Agency (HQ)
90-92 Pentonville Rd
London
N1 9HS
UK
+44 20 7079 2450
Toronto_
The BIO Agency (Americas)
36 Toronto St
Suite 530
Toronto M5C 2C5
Canada
+1 416 268 2466
Work With Us_
If you’d like to discuss a new project or business challenge with us, get in touch. We’ll be happy to invite you for a coffee, a chat and the chance to meet our three resident pooches.