Arrow

Building a global online proposition_

The Challenge

Arrow Electronics is a Fortune 125 business providing electronic components and related services, with revenues of over $23 billion and a global network of 460+ locations. We were bought on board to develop and deliver Arrow's online strategy, helping them to protect their position in the market from erosion by new competitors.

The opportunity

Give Arrow what they needed to break into an established $2bn market, claiming $300m of that market in the first 36 months.

The Results

  • 8 months ahead of target
  • $300m online revenues surpassed in 28 months. 3 years in, $1m daily sales a frequent occurrence
  • +65% average order value
  • +1000% web visits over 12 months

Case Study Video

Creating cultural shifts from offline to online_

We wanted to leverage the strengths that Arrow had developed over the years and bring the best of their technical expertise online. This meant close collaboration and delving deep into the business to understand what would make a difference. To meet Arrow's objectives, we not only redesigned business processes but also changed hearts and minds, creating a cultural shift from an offline to an online mindset where the business could respond to customer needs in real time.

As part of our groundbreaking new ecommerce site we provided a seamless user experience that exceeds market expectations in order to drive revenue, loyalty and engagement. New and innovative tools are a response to how the B2B industry is changing and help to differentiate Arrow in the market. This includes 24/7 access to advice from specialist engineers.

Arrow Electronics website

To improve operational efficiency, we implemented a market-leading bespoke e-commerce solution, capable of supporting 300 million products, new warehouse infrastructure and led Arrow in the acquisition of a specialist content provider and an investment into stock for same-day shipping.

Operational efficiency by implementing a market-leading bespoke e-commerce solution_

"We’ve seen dramatic increases. Our
traffic and Internet audience has more
than doubled"

Matt Anderson

Chief Digital Officer & President, Arrow Electronics

Let’s make something happen_

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